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Storms only pay roofers who answer.
Catch every post-storm lead. Pre-load the inspection. 15-minute setup, no contract.
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Built for roofing contractorsHail just hit.
Hail just hit.
Your phone can't ring forever.
Storm chasers win the leads you can't pick up. Whitrack texts every missed caller the second you miss them, books the roof inspection, and tees up the insurance paperwork — so every storm turns into revenue, not voicemail.
Built for the trades
PLUMBING
HVAC
ELECTRICAL
ROOFING
HANDYMAN
CHIMNEY
For Roofing
Post-storm, whoever calls back first wins the roof.
$9,800
Average residential roof replacement
< 5 min
How long a homeowner waits before calling the next roofer
82%
Of storm-season leads go to the first responder
Storm-day workflow
4pm hailstorm. By 5pm your phone is on fire.
Twenty leads come in over two hours. Whitrack catches every one, qualifies insurance vs cash, books the inspection, and pre-loads aerial measurements before your inspector knocks.
1
Storm rolls through, leads start hitting
By 5pm you've missed 14 calls. Storm chasers from out of state are already canvassing the neighborhood. The clock is loud.
2
AI texts every missed caller in seconds
"Saw the storm rolled through your area — want a free roof check this week? Insurance claim, or paying out of pocket?"
3
AI qualifies and books inspection
Insurance claim path vs cash path branch separately. Address goes to the inspector queue. Aerial measurements (EagleView/Hover) get queued for the inspector's tablet.
4
Inspector arrives ready
Pre-loaded measurements, claim status, prior storm history at the address. Walks the roof with the homeowner, not the spreadsheet. Closes more.
Features that fit roofingBuilt for storms,
Built for storms,
insurance claims, and crew production.
Storm-day campaign blasts
Target a ZIP, send a 'we're in your neighborhood after the storm' SMS to past customers and their neighbors. The first 90 minutes after a storm decide the season.
Insurance claim flow
Capture carrier, claim number, adjuster, RCV vs ACV, deductible. Whitrack mirrors the doc set every adjuster asks for and surfaces it on demand. Less argument, faster close.
Aerial measurement integrations
Order EagleView, Hover, or GAF QuickMeasure reports inside the job record. Squares, pitch, valleys, ridges all preloaded for the inspector. No tape measure on a wet roof.
Crew production tracking
Squares per crew per day, material yard pickups, debris hauled, photos per phase. The 'where's my roof' dashboard customers want, run from your office, not a clipboard.
Supplements & RCV recovery
Track every line item the carrier missed (drip edge, ice & water, code upgrades). Supplements that actually get paid because the documentation is bulletproof.
Multi-segment workflows
Residential repair, residential replacement, commercial flat, commercial TPO, gutters, siding — each with its own quote template, crew skill, and rate sheet.
Plays nice with the tools you use
Built around the roofing stack.
Connect the measurement, supply, and insurance tools roofers already pay for.
MeasurementEagleView
MeasurementHover
MeasurementGAF QuickMeasure
InsuranceXactimate (export)
MaterialsABC Supply
MaterialsSRS Distribution
AccountingQuickBooks Online
PaymentsStripe
Roofers on WhitrackRoofs booked while
Roofs booked while
chasers slept.
“The hailstorm last May my old shop would've lost half. Whitrack texted everyone in the ZIP within an hour. We booked 38 inspections in 36 hours.”
Devin P.
Owner — Apex Roofing · Oklahoma City, OK
“Insurance flow alone was worth it. Adjusters can't argue when the photos and the dates and the EagleView are all sitting there in one PDF.”
Maria S.
Operations — Summit Exteriors · Atlanta, GA
“I had three storm chasers from Texas door-knocking my neighborhood. By the time they got to a house, the homeowner had already booked an inspection with us. Saved my season.”
Brad H.
Owner — Hometown Roofing · Indianapolis, IN
Pricing
Simple pricing. Serious results.
All plans include AI missed-call recovery, scheduling, and invoicing.
MonthlyAnnualSave 15%
Starter
Perfect for solo operators
$99/mo
Billed monthly
Start free trial- AI missed-call text response
- Customer CRM (unlimited customers)
- Drag-drop scheduling
- Invoicing + Stripe payments
- Mobile app for techs
- 500 AI interactions/month
- 1 user
- Email support
Most popular
Professional
Best for growing shops with 2–5 techs
$199/mo
Billed monthly
Start free trial- Everything in Starter
- AI Quote Generator with photo upload
- Google Review management + AI responses
- QuickBooks sync
- Marketing automation
- WhatsApp messaging
- 2,000 AI interactions/month
- Up to 5 users
- Priority support
Scale
For established shops with 5–15 techs
$349/mo
Billed monthly
Contact sales- Everything in Professional
- Unlimited users
- Multi-location support
- Advanced revenue dashboards
- 5,000 AI interactions/month
- Dedicated onboarding specialist
- Phone support
All plans include a 14-day free trial. No credit card required. Cancel anytime.
FAQ
The questions shops actually ask.
Yes. You can order an EagleView, Hover, or GAF QuickMeasure report from inside the job record, and the squares/pitch/ridges land on the inspector's tablet before they show up. No more measuring a wet roof.
Yes — claim number, carrier, adjuster, RCV vs ACV, deductible, photos, prior storm history, and supplements all live on the job. The 'one PDF that ends the argument' is one click away.
AI texts every missed caller in under 10 seconds. For storm-day campaigns, you can blast a ZIP code in one tap and have the first response back within minutes — well before storm chasers door-knock.
We don't write Xactimate estimates inside Whitrack, but you can export the job documentation in a format adjusters accept and we track every supplement line item to make sure RCV and depreciation actually get paid.
Each segment has its own quote template, crew skill flag, and rate sheet. Residential repair, residential replacement, commercial flat, commercial TPO, gutters, siding all routed correctly without you reconfiguring per job.
Yes. Squares per crew per day, material yard pickups, debris hauled, photos per phase. The 'where's my roof' dashboard your office wants, the production data your foremen need.