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Built for the shop too small for ServiceTitan.
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Whitrack vs ServiceTitan.
Two great tools. Different shops. ServiceTitan is built for the multi-location enterprise contractor with an office staff. Whitrack is built for the shop too small for ServiceTitan — but tired of missing calls anyway.
| Feature | Whitrack | ServiceTitan |
|---|---|---|
| Buying experience | ||
Public pricing ServiceTitan publishes tier names but no dollar amounts. Pricing is sales-negotiated per technician. | ||
Free trial ServiceTitan has no self-serve trial — every entry is gated by a 10-field qualifying form. | 14-day, no card | |
Self-serve sign-up ServiceTitan requires you to talk to a sales rep before you can use the product. | ||
Annual contract required ServiceTitan typical contracts are 1–3 years. | ||
Time to first booked job | ~15 min | weeks |
| Who it's built for | ||
Solo operators ServiceTitan's qualifying form filters out shops without a full-time office employee. | ||
1–10 truck shops | ||
10–100 truck shops | ||
100+ truck enterprise If you're running 50+ trucks across multiple locations, ServiceTitan is genuinely the better fit. | ||
Multi-location, multi-brand portfolios | ||
| Phone & lead capture | ||
AI missed-call recovery ServiceTitan has Voice Agent Pro as an add-on, but core missed-call AI is not the headline feature. | ||
Auto-text missed callers in <10s | ||
AI books jobs without a human ServiceTitan's call booking is staffed by humans (your CSRs or theirs as a paid service). | ||
Live tech location tracking | ||
| Operations | ||
Drag-drop dispatch board | ||
Mobile tech app | ||
Quote-to-cash workflow | ||
Memberships & service agreements | ||
Project management for construction ServiceTitan has dedicated construction modules (RFIs, change orders, AIA billing). Whitrack is service-first. | ||
Inventory across multiple warehouses | ||
| Pricing & cost | ||
Starting price (per month) | $99 | Sales-quoted |
Pro plan (per month) | $199 | Sales-quoted |
Setup / onboarding fees | $0 | Yes (often $5k+) |
Per-tech licensing | Included | Per-tech billed |
Last reviewed April 2026. Comparison built from ServiceTitan's public marketing pages and reported customer experiences. Their product moves fast — if anything is out of date, email hello@whitrack.com and we'll fix it.
The honest take
We'll tell you when to pick them.
ServiceTitan is a great product. It's a great product for the wrong shop, though. Here's how to tell.
When to pick ServiceTitan
- You run 50+ trucks across multiple locations or brands.
- You need real construction-management workflows (RFIs, AIA billing, three-way matching).
- You have an office staff that can absorb 4–8 weeks of onboarding.
- You do enterprise commercial work and need their commercial-portfolio tools.
When to pick Whitrack
- You run 1–10 trucks. You answer your own phone or have one office person who already wears five hats.
- You want public pricing, a real free trial, and a 15-minute setup.
- Your single biggest leak is missed calls during the day. You want AI to fix it tonight.
- You're not ready to sign an annual contract for software you've never used.