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Built for plumbing shopsBurst pipe at 8pm?
Burst pipe at 8pm?
Booked by 8:02.
You can't be under a sink and on the phone at the same time. Whitrack texts the customer back in seconds, triages the emergency, and books the job — so you just show up and fix it.
Built for the trades
PLUMBING
HVAC
ELECTRICAL
ROOFING
HANDYMAN
CHIMNEY
For Plumbing
Plumbing calls are urgent. Voicemail isn't.
45%
Of plumbing calls are emergencies
3 min
How long before a flooded customer calls the next name on Google
$420
Average plumbing service call
Emergency triage workflow
Flooded basement at 11pm. AI texts in 8 seconds.
Emergency calls don't wait. Whitrack triages severity, locates the shut-off, and dispatches your on-call plumber with a photo — before the customer Googles a competitor.
1
After-hours call rings out
It's 11pm. The phone rings 3 times. The customer is standing in 2 inches of water and they're already typing 'plumber near me' into Google.
2
AI texts back instantly
"Got water? Where's it coming from? Do you know where your main shut-off is?" — guides them to stop the bleeding while triaging severity.
3
AI quotes after-hours rate, asks for a photo
Customer sends a photo of the leak. AI categorizes (supply line, drain, fixture), confirms the after-hours dispatch fee, and gets a yes-or-no.
4
On-call plumber dispatched with context
You wake up to a booked job, photo, address, severity, shut-off status, and a customer who's expecting you in 60 minutes. No phone tag.
Features that fit plumbingBuilt for emergencies, drain jobs,
Built for emergencies, drain jobs,
and after-hours rates.
Emergency severity triage
AI distinguishes burst pipe from drip, flooding from slow leak, sewage backup from a clog. Real emergencies get dispatched. Slow leaks get booked for the morning.
Photo intake from the customer
Customer sends a photo of the leak. AI categorizes the fixture, asks the right follow-up, and routes to drain tech vs service plumber vs water heater specialist.
After-hours rate auto-quoting
AI quotes your after-hours dispatch fee up front, gets explicit confirmation, and timestamps it — so the invoice never surprises anyone the next day.
Drain & sewer agreements
Sell annual drain-cleaning memberships in two taps after a job closes. Recurring revenue between the emergency calls.
Multi-trade dispatch
Drain tech, service plumber, water-heater installer, repipe specialist — each with their own rate, schedule, and skill flags. AI routes correctly the first time.
Property history per address
Repipe history, fixture brands, prior tickets. The 'we replaced your kitchen valve in 2023' moment customers don't forget.
Plays nice with the tools you use
Built around the plumbing stack.
Wire up the supply houses, payment, and lead sources plumbers actually use.
AccountingQuickBooks Online
PaymentsStripe
Phone & SMSTwilio
Lead sourceGoogle Local Services
Lead sourceYelp / Angi
PartsFerguson Plumbing
PartsHome Depot Pro Xtra
PartsWholesale water heaters
Plumbers on Whitrack
Shops that stopped losing emergencies.
“I was losing 10 calls a week. First week with Whitrack I booked 7 of them automatically. Paid for itself in day one.”
Mike T.
Owner — Mike's Plumbing · Austin, TX
“Sunday night, customer flooded their basement. AI got the photo, quoted the after-hours rate, got the yes, woke me up. I rolled in at 11:30 to a customer who was already grateful.”
Rita P.
Owner — Pacific Plumbing · San Diego, CA
“Drain agreements went from 4 a month to 22. The post-job upsell text closes itself.”
Greg D.
Operations — Diamond Drain · Charlotte, NC
Pricing
Simple pricing. Serious results.
All plans include AI missed-call recovery, scheduling, and invoicing.
MonthlyAnnualSave 15%
Starter
Perfect for solo operators
$99/mo
Billed monthly
Start free trial- AI missed-call text response
- Customer CRM (unlimited customers)
- Drag-drop scheduling
- Invoicing + Stripe payments
- Mobile app for techs
- 500 AI interactions/month
- 1 user
- Email support
Most popular
Professional
Best for growing shops with 2–5 techs
$199/mo
Billed monthly
Start free trial- Everything in Starter
- AI Quote Generator with photo upload
- Google Review management + AI responses
- QuickBooks sync
- Marketing automation
- WhatsApp messaging
- 2,000 AI interactions/month
- Up to 5 users
- Priority support
Scale
For established shops with 5–15 techs
$349/mo
Billed monthly
Contact sales- Everything in Professional
- Unlimited users
- Multi-location support
- Advanced revenue dashboards
- 5,000 AI interactions/month
- Dedicated onboarding specialist
- Phone support
All plans include a 14-day free trial. No credit card required. Cancel anytime.
FAQ
The questions shops actually ask.
Yes. Burst pipes, sewage backups, no hot water, and gas smell are all flagged as emergencies and get the on-call dispatch path. Slow drips and dripping faucets get booked into the next available slot at the standard rate.
Bring it on. AI accepts inbound photos via SMS, classifies the fixture or failure type, and asks the right diagnostic follow-up. Photos travel into the job record so the plumber arrives knowing what to bring.
Yes — different skill flags, different rate sheets, different on-call rotations. Camera/jet calls route to your drain tech; supply-side leaks route to your service plumber. You configure the routing once.
Yes. The AI quotes your after-hours dispatch fee up front, gets explicit confirmation, and timestamps the agreement. Customers never argue the line item the next day.
Property managers get tagged on intake and routed to a separate workflow — net-30 invoicing, multi-property contact records, and a different SLA promise. The AI knows the difference.
Most shops run Whitrack as the missed-call front-end alongside their existing tool for the first 30 days. Once they see how much less they're juggling, most migrate fully — but you don't have to.